The Trump family’s cryptocurrency venture, World Liberty Financial, launched its WLFI token on public markets Monday, September 1, 2025, sparking a volatile trading debut, as reported by CNBC. The token, tied to the family’s decentralized finance platform, saw its value soar initially, with the Trump family’s nearly 25% stake approximately 22.5 billion tokens briefly valued at $5–6 billion. By late afternoon, however, the token faced a sharp decline, dropping between 12% and 25%, before stabilizing at a range of $0.24 to $0.31 per token.
World Liberty Financial, co-founded by Donald Trump and his sons Donald Jr., Eric, and Barron, had raised $550 million through token sales before trading began, per CNBC. The family’s significant holdings, managed through DT Marks DEFI LLC, positioned them for substantial gains, even as the token’s price fluctuated. Early investors, restricted to trading 20% of their holdings, saw opportunities for profit, with the token peaking at around $0.40 before the downturn, according to market data.
Key details of the WLFI token launch include:
- Family Stake: The Trumps hold nearly 25% of WLFI, valued at $5–6 billion at peak.
- Price Volatility: Token fell 12–25% after early surge, closing at $0.24–$0.31.
- Market Impact: WLFI ranks as the 31st largest crypto token, per CoinGecko.
The launch, coinciding with Labor Day, drew attention due to the Trump family’s high-profile involvement and their control of a significant token share. Despite the setback, the family’s holdings remain a major asset, surpassing the value of their real estate portfolio, per CNBC. The volatile debut underscores the risks of cryptocurrency investments, particularly those tied to prominent political figures, as trading continues on major exchanges like Binance.
